By Klaus Bruhn Jensen
A instruction manual of Media and Communications study provides qualitative in addition to quantitative techniques to the research and interpretation of media, masking views from either the social sciences and the arts. The guide deals a finished evaluate of previous learn and a suite of directions for the way to consider, plan, and perform reports of media in several social and cultural contexts. Divided into sections at the historical past, systematics and pragmatics of study, and written by way of across the world stated experts in each one quarter, the instruction manual should be a regular reference paintings for college kids and researchers.
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Extra info for A Handbook of Media and Communication Research
3 Four traditions in the history of ideas 1111 2 3 4 5 6 7 8 9 10 1 2 3 4111 5 6 7 8 9 20 1 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7 8 9 40 1 2 3 4 5 6 7 8 9 50111 FOUR TRADITIONS IN THE HISTORY OF IDEAS Rhetoric The rhetorical tradition is by far the oldest set of ideas informing humanistic research, and it remained centrally inﬂuential in both scholarship and education under different cultural and institutional circumstances from Antiquity into the nineteenth century (Kennedy 1980). Its legacy for contemporary research on communication and culture can be summarized brieﬂy with reference to three sets of concepts.
Over time, the principles and procedures of hermeneutics came to be applied to the arts as well as to other kinds of texts, and indeed to human experience as such. In a historical overview, Ricoeur (1981: ch. 1), himself a central contributor to modern hermeneutic philosophy, identiﬁed a transition in the early nineteenth century from a ‘regional’ to a ‘general’ hermeneutics which now covered both secular and religious texts. The transition was advanced particularly in the work of the German theologian and philosopher, Friedrich Schleiermacher.
4 ᭤secularization – Chapter 11, p. 2 The hermeneutic circle Source: Alvesson and Sköldberg 2000: 66. With permission of Sage Publications Ltd. 2). The most basic, ancient insight of hermeneutics is that the meaning of a textual part can only be understood in relation to the whole of the text. While perhaps commonsensical, this insight contradicts the equally common assumption that the meaning of a message is the sum of its parts, so that communication might be studied by breaking it down into its constituent elements.
A Handbook of Media and Communication Research by Klaus Bruhn Jensen
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