By Fred Andreas; et al
"A easy route to Sustainability: eco-friendly company innovations for Small and Medium-sized companies is designed particularly to aid smaller businesses proportion within the advantages that stream from sustainability. equipped round case histories showcasing 12 small to medium-size organisations (SMEs) that experience extraordinary documents of sustainability, this distinctive, hands-on advisor may help readers decide upon and strengthen sustainability concepts and adopt the promoting and administration tasks priceless for fulfillment. The stories accrued right here aspect every one company's trip from preliminary proposal via construction a brand new tradition, enticing stakeholders, gaining aggressive virtue, and making plans for the long run. every one learn additionally covers the demanding situations encountered, successes and screw ups, and classes realized. circumstances are situated round specific issues, together with a marketing/public family point of view, a possibility administration point of view, an organizational tradition viewpoint, and a brand new product improvement standpoint. Taken as an entire, those tales do greater than tell. they'll encourage managers to develop into eco-friendly marketers, venture sustainable recommendations that may achieve awesome benefits."--EBL e-book details. Read more...
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Additional resources for A simple path to sustainability : green business strategies for small and medium-sized businesses
What is the source of the products? Who is the main competition? The idea achieves a certain momentum in Steve’s mind by the time he and Kent reach the summit. As one of the tallest mountains in Colorado, the view from the top of Longs Peak is extensive in every direction. Kent and Steve quietly survey the vast surroundings, taking in the magnitude of their accomplishment. A humbling sense of the natural grandeur serves to further legitimize the mission and purpose behind Kent’s ambitious business proposal.
Often partners are useful in helping with an assessment, such as New Belgium’s partnership with the Climate Conservancy. Several types of life-cycle analysis may be performed on a product, including: cradle-to-grave (from manufacture to end of life), cradle-to-gate (from manufacture to distribution), cradle-to-cradle (for products expected 28 A Simple Path to Sustainability to be recycled at the end of their useful life), gate-to-gate (working only on value-added processes), well-to-wheel (focusing on the transportation of a product), and economic input-output (estimating the materials and energy required for an activity and the resulting environmental emissions).
Estimating sustainability-oriented costs and revenues is valuable for capital budgeting to determine whether the capital investment for a sustainability strategy will be worthwhile. However, managers often fail to include the ﬁnancial costs and revenues of sustainability ventures in strategy discussions. Costs and revenues for sustainability strategies are important key assumptions for deciding on the best strategy, benchmarking progress, and reporting a strategy’s return on investment to investors.
A simple path to sustainability : green business strategies for small and medium-sized businesses by Fred Andreas; et al